Final Project Term Paper Example | Topics and Well Written Essays - 500 words

Final Project - Term Paper Example It is also important to acquire a degree from an accredited law school, which is followed by proving of ones quality as a lawyer. This enables the community and state to appreciate the quality of services offered leading to election as a judge. The most important step to becoming a judge is gaining education. However, a number of courses such as public speaking, government, English, philosophy, and history should boost it. This is because a judge must have skills that include analyzing, logical thinking, speaking, and researching so s to acquire success. To become a judge one must be able to analyze situations in the current world in an acceptable manner. This is the reason experience as a lawyer is very important. In addition, one must have some public support, which is achieved during the trial processes. Since Judges are mostly appointed or elected, it is essential to have favor from the top officials by gaining political support. This ensures that the people involved in appointing are aware of your services and can recommend them as a judge. As a judge, it is important to keep track of any changes in the state laws. It is also essential to ensure that all cases are ruled in favor of the law. In addition, one must avoid any form of involvement in crime and corruption issues. Corruption is the best way to ensure that a judge is brought down. Most importantly, cases must be criticized and a ruling given in accordance with the law. I have worked as a judge for quite a number of years. After my education, I started out as a layer, where I defended cases successfully. I was always successful in most cases, which led to appointment a judge by the state council. After the appointment, I have listened to different cases for seven years. As each year increases in my calendar, I gain new ways to handle similar cases. Over the years, I have boosted my position through acquiring education in a number of

Biotechnology case study Research Paper Example | Topics and Well Written Essays - 1000 words

Biotechnology case study - Research Paper Example I have to consider several aspects of a product before authorizing the company’s staff to start its producing or manufacturing. As a company, which is known for its environmental friendliness, the company has to embrace new technology that will ensure that all products that the company produces are environment friendly. This will be done while still maintaining the integrity that the company has with its customers relating to the quality and workability of the product put in the market. This paper answers some questions regarding my decision as the CEO and the founder of the company. I have considered a variety of issues before I deciding whether or not to purchase the new fabric. The decision that I make at this point will have tremendous effects on the future of the company. These considerations include; 1. The environmental impact- the process of manufacturing the new product has managed to remove all wastewater in the manufacturing process, which was generated when using the original chemical. However, there will be generation of wastewater when the customers wash the new garments repeatedly. Small, but significant amounts of the genetically modified compound are most likely to wash off during the cleaning process; this wastewater could then flow and find its way into the local water treatment factories, plants and waterways (Agathos 90). 2. Long-term environmental problems- the environmental assessment department of the company has continued to address the issue of the long-term effects of the new product and the health issues that it might cause. Little is known on the long-term effects of the product (Agathos 90). 3. Weakness in the company’s marketing campaign- the marketing department has made emphasis that include anti-odor treatment in the product line, which will help in the elimination of the clear

Discussion Board 2-2 Essay Example | Topics and Well Written Essays - 250 words - 2

Discussion Board 2-2 - Essay Example The speed of data collection becomes easier when offering some forms of incentives to the respondents. It is also cheaper to select participants in online surveys. The researcher only needs to send emails to the prospective participants or post the questionnaires on the website. According to Bordens and Abbott (2014), online surveys have good validity and reliability. The difference between the results collected through online surveys, paper-and-pencil surveys, and mail surveys is usually negligible. It is due to the negligible difference that online survey enjoys good reliability and validity. The disadvantage of online survey as far as selecting of respondents is concerned attributes to the possibility of finding fraudsters. Some people may only respond with the aim of getting the incentive but not with genuine desire to support advancement of research. Online surveys also limit the ability of the researchers to reach population without knowledge and connection of the internet (Bordens & Abbott, 2014). Another disadvantage of online survey relates to the difficulty of ensuring informed consent of the participants. Since online survey is usually virtual and lacking direct contact between the researcher and the participants, it becomes hard to ensure informed consent from the participants. Online surveys on sensitive issues such as sexual assaults require great care, which may be practically difficult (Bordens & Abbott, 2014). This difficulty makes the online surveys inappropriate for ensuring good validity and reliability of data on sensitive

Arbitration and Litigation Essay Example | Topics and Well Written Essays - 2000 words

Arbitration and Litigation - Essay Example First, the law that recognises and enforces the agreement of arbitration. Then law that regulates actual arbitration procedure, next the specific law or rules that arbitral tribunal has to use in the matter and finally law for recognition and enforcement of the decision of arbitral tribunal, known as arbitration award. The laws governing arbitration proceedings may be same but it is not necessarily so always. Since most of the international arbitration take place in a neutral country to which neither the arbitrating parties belong. So the law of the proceedings, as applied to the matter of the case and known as substantive or applied law, may be different from the law of enforcement of the award. For example, an arbitral tribunal sitting in England will have English law for place of arbitration but may need to apply New York law as substantive law1. Compared to the courts of law, arbitration is a "primitive' way to resolve the issues which is simple because of less formality and expense. The person deciding the dispute has the qualification that he is accepted for arbitration by two parties.2 For example two merchants disputing over damage to their goods would turn to and accept the judgement of a third, fellow merchant. Actually such had been a community practice to maintain peace and harmony among members of business community3. Why International Arbitration The answer may come from the fact that sometimes national law is not sufficient to resolve disputes between warring parties. For e.g. A corporation based in USA contracts another in Germany. The contract is for setting up a power plant in Egypt with any disputes to be arbitrated in London. Now, if a dispute arises and one of the party refuses to arbitrate or the losing party refuses to carry out the award. No national law can resolve the dispute in such case and is an International treaty was necessary to link the national laws and respecting the award (see footnote 1 p. 4). The international treaty to resolve international disputes is a result of Geneva protocols 1923 & 1927 and New York Convention 1958. The aim for such treaty was to remove all the short comings of law of courts, viz. It is to be fast while law is slow, it is to be inexpensive while law is costly, to be simple in contrast to law which is technical and is peace maker in contrast to str ife creator4. The present arbitral process no longer has the simplicity of its beginning, it has incorporated somewhat more technical complexity which was needed to strengthen it to remove any loopholes leading to non acceptance of the award, particularly by the losing party. In the modern arbitral process the award is binding on both the parties and if it is not carried out voluntary by the losing party it would be enforced by the court at the expense of that party (See footnote. 1). The Arbitration Process: The first step is selection of an arbitrator, which should be done carefully. Ideally the help of an arbitral institution is a good option for

MIS in business Essay Example | Topics and Well Written Essays - 1000 words

MIS in business - Essay Example MIS is part of the IT spectrum which deals with people, information, technology and business. MIS can be a key aspect in the decision making and the task analysis of the company which is dealing with technology and business. Now let's move our discussion to Information Systems and types of Information System. An Information System can be defined as a collection of hardware, software, people and data and which are integrated to generate information which caters the need of various organizations and which support various day-to-day activities. Information can be classified as two sections: internal information systems and external information systems. Internal information systems as the name imply deals with information pertaining to the details of the company. It talks about how the internal data of the company regarding various activities can be managed and manipulated. And further it talks about how it affects the state of the business details of the economy of the company. The major point is that the external information systems talks about the concept of Business to Business Solutions (B2B) An external system can work well if it follows work flow steps for a process to operate at B2B level. A company should receive and validate the request message which is destined for an external IS to fetch business data. It should select as particular IS and based on it should run orders, manage interactions with external IS. Thus this way company stands at better position to handle the information and as such can place itself in a better strategic position in the market. Thus Internal & External Information Systems are very essential for the up gradation of the information level of a department in a business organization. Now that we know about Information Systems, Lets move ahead by discussion managing information through information management. Information management can be defined as handling or managing of the information which has been gathered from various sources in order to optimize the accessibility of the information which is used by the various departments of the organization. One of the major advantages of using Information system for management as tool is that it is very effective and efficient and thus these factors propel the growth of the company in a positive manner. One major limitation of information management is that the amount of information present and usage of tools and techniques to manage information has lead to the problem of information overflow and thus it makes us understand that we need to adopt effective strategies in order to overcome the limitation. In general whenever we talk about the information systems and its types, we come across five different types of IS. They are: Office Automation System: Office Automation System or OAS helps the people working in the office workspace to process personal and organizational data, create documents and perform calculations in an effective manner. They are useful because they increase the productivity of the whole system. The subparts of OAS are communication systems and groupware systems. Example for OAS could be a word processing software, spreadsheets etc. Departmental Systems: As the name implies Departmental Systems deals with individual departments present in an organization. These could be Manufacturing and production systems, Sales and

Imaginary Dystopic World Essay Example | Topics and Well Written Essays - 500 words

Imaginary Dystopic World - Essay Example Love is not possible without every member of society being guided to be free (http://en.wikipedia.org/wiki/Goldstein%27s_book). In this world full of love, technology plays a very significant love. The Twenty-first Century Bible is the cornerstone of our modern continental society where everyone is led and guided to be free for mutual love through the nonviolent nuclear observation channels of communication, entertainment, prosperity and democracy. This Bible is an ingenious creation of the Best Vanguard of the People made to be creative by the never-governing Leader known as Hero (Davison, 7-81). 7. Marriage, 8. Foreign Policy, 9. Thinking, 10. Crime, 11. Nonviolence, 12. Development, 13. Defence, 14. Morals, 15. Peace. These are the Fifteen Commandments. Everyone is free to read these regularly for 24 hours everyday. When people are at work, then they must freely meditate on these Commandments without fail. Their freedom is possible only through its constant reading and meditation. The world is so developed under The Twenty-first Century Bible that a world without war has come up. Here citizens are all the while busy countering one another. They are also getting ample oppoirtunities for cultural entertainment. Here, Nature, food, rest and love are highly mechanised. Entertainment and Technology: Environment is very clean for even cockroaches

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay †¢ In 2006, the US based Starbucks Coffee Company, with over 11,000 stores in 36 countries was the No. 1 specialty coffee company in the world. †¢ Every week over 40 million customers visited Starbucks coffeehouses. †¢ After phenomenal success in the US, and revolutionizing specialty coffee culture, Starbucks undertook international expansion and popularized its specialty coffee worldwide. †¢ In the 1990s, Starbucks concentrated its expansion efforts mainly in Asia. The initial pages of the case delineate the origin and growth of Starbucks as a company and a super brand and the strategies adopted by it. †¢ In 2002, Starbucks announced that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. †¢ In 2003, there was news again that Starbucks was reviving its plans to enter India. †¢ In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not crystallize on an appropriate partner for its entry. †¢ In mid 2006, Starbucks announced that they were all set to offer the ‘Starbucks experience’ to Indians in the next 18 months. II. STRATEGIC POSTURE 1. MISSION. †¢ To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. †¢ Expansion to Asia market 2. OBJECTIVES †¢ â€Å"We are looking forward to offering the finest coffee in the world, handcrafted beverages, and the unique starbucks experience† †¢ Our Coffee – â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. † †¢ Our Partners – â€Å"We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. † †¢ Our Customers – â€Å"When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. † †¢ Our Stores – â€Å"When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. † †¢ Our Neighborhood – â€Å"Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. † †¢ Our Shareholders – â€Å"We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive. † 3. STRATEGIES †¢ International expand through joint ventures, licenses or by company own operation †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market 4. POLICIES †¢ India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment †¢ Indian government permitted Foreign Direct Investment (FDI) up to 51% in retail trade of single-brand products with prior government approval. III. STRATEGIC MANAGERS a. BOARD OF DIRECTORS |Howard Schultz |William (Bill) Bradley | |Starbucks |Allen Company LLC | |founder, chairman, president and chief executive officer |managing director | |Robert M. Gates |Mellody Hobson | |former Secretary of Defense |Ariel Investments, LLC | | |president | |Kevin Johnson |Olden Lee | |Juniper Networks, Inc. |PepsiCo, Inc. | |chief executive officer |retired executive | |Joshua Cooper Ramo |James Shennan, Jr. | |Kissinger Associates |Trinity Ventures | |vice chairman |general partner emeritus | |Clara Shih |Javier Teruel | |Hearsay Labs, Inc. |Colgate Palmolive Company | |chief executive officer |retired vice chairman | |Myron Ullman, III |Craig Weatherup | |J. C. Penney Company, Inc. |Pepsi-Cola Company | |retired chairman and chief executive officer |retired chief executive officer | b. TOP MANAGEMENT Starbucks is realigning its top management to help drive its international growth, continued to strengthen Starbucks top management team, hiring people with extensive experience in managing and expanding retail chains. IV. 6F – 7S 6 FORCES 1. Customer bargaining power: The customer bargaining power of starbuck is actually low. It is because Starbucks able to satisfy the needs of the customers by providing various type of coffee and beverages. In other hand, Starbucks also fitting in with the beverages and food from each countries they are expand to, so that they dont have any problem in fulfilling the demand of the customers. 2. Supplier bargaining power: Starbucks get their coffee from South America and Indonesia mostly as their main supplier. Based on that the supplier bargaining power is also low since Starbucks demanding their own standard fof the high quality coffee and also another term that they set in order to sustain their products quality. 3. Other Stakeholder: The other stakeholder for Starbucks is basically come fro mthe government and the other social community. The government is only giving the regulation about the coffee shop, while the other hand social community mostly protest against starbucks about their products with high sugar and fat that can caused obesity and diabetes. But, the other stakeholder bargainig power is still low over Starbucks. 4. Substitute: The substitute for coffee as starbucks mostly offer as their own core products is low. It is because coffee is still favorable in some countries even though some parts in Asia prefer tea as their beverages, but Starbucks also could comply with it and keep growing and get profit from their coffee products. 5. New Entrants : For the new entrants for the same business area for starbucks is low. It is because some of the new entrants mostly can not compete with starbucks and mostly with small market share and retails. 6. Competitors between firms : As the competitors between firms for Starbucks is medium. The competitors is based on the India market. India has several coffee shop that provides the same services and products. Even though like that, Starbucks still get the upper hand on the situation, and for the American competitors, Starbucks has acquired some of their competitors, so that it wont affecting Starbucks. 7S analysis 1. Systems: Starbucks has their own system in servicing the customers. The system is the store is established closed to each otehr in a cluster of crowded places. Each of the stores will have the baristas (coffee maker) which are professional. The baristas will serve the customers. Beside that, Starbucks also prefer a non smoking area retail and not allowing the staff to use a high fragrance in order not to distrub the coffee aroma. 2. Style: The style of Starbucks is providing the coffee based on the italian style. They intent to make the coffee shop of Starbucks as the second home for the executive and also the other customers of their target market. They make the theme of the coffee shop as comfortable as in home with wooden decoration, opera and jazz musical which offer relaxing atmosphere. 3. Staff: As for the staff of Starbucks, it consists of 10,000 people that are spreading over 11,000 stores in 26 countries and it keeps growing from time to time as Starbucks are expanding their business to Asia. 4. Strategies: For the strategies of Starbucks. At first they open the retail of their shops in a cluster of a crowded and strategic places. This is for making a high barrier over the new entrants or competitors. Another thing that Starbucks also use the strategies of their theme that are different from the other coffee shop which is more like second home rather than juz for drink n go coffee shop. 5. Skill: Skills of Starbucks staf is on their baristas which is the professional coffee maker with talented and skillful ability in brewing the coffee. The baristas could make not only the plain coffee but also combining the art of design in the coffee they made as the decoration in order to make more prestige and value on their product. 6. Structure: Starbucks is lead by CEO and each or region also have their CEO that will responsible to the Starbucks in America. Beside that they also have the staff and baristas 7. Shared Value: The shared value of Starbucks is not to server and handle the coffee properly but also how to impart to customer, our passions for our products. Beside that the shared value of Starbucks is treating the customers very welll with the atmosphere of the shop so that they will feel like in second home situation. V. EXTERNAL ENVIRONMENT EFAS |External strategic factors |weight |rating |weight score | |OPPORTUNITY | |Expand the markets |0. 09 |4 |0. 36 | |To position Starbucks as a leader in a new industry, and in a sense, |0. 09 |4 |0. 36 | |educate a market about the quality of coffee, the experience and the | | | | |idea of Starbucks | | | | |India was ranked as the fourth largest economy in the world terms |0. 07 |5 |0. 35 | |purchasing power parity and tenth most industrialized country in the | | | | |world. | | | | | The middle class were increased in India |0. 1 |4 |0. 4 | |Drank coffee as a fashion statement |0. 07 |3 |0. 21 | | Growing interest in western consumer brand and luxury products |0. 06 |3 |0. 18 | |THREAT | | | |High competition |0. 1 |4 |0. 4 | |By 2002, Starbucks incurred huge losses in its Japanese operations |0. 06 |3 |0. 18 | |Another significant challenge that Starbucks could face was the |0. 05 |3 |0. 15 | |increasing rate of obesity in India | | | | |High rate of rent and cost labor |0. 06 |3 |0. 18 | | Asian people is tea drinkers |0. 07 |4 |0. 28 | |Included inadequate infrastructure, beraucracy, regulatory and foreign |0. 09 |4 |0. 36 | |investment control | | | | |Different culture, religion and regions |0. 09 |4 |0. 36 | |Total score |1 | |3. 77 |. Based on EFAS- IFAS analysis we thought that Starbuck should be on a growth strategy. Starbucks need to expansion to the Indian market and catch the opportunity by serving costumer needs because starbucks will be able to satisfy the desire for their coffee experience and build lot of stores to create brand awareness. Improve the network through creating joint venture with a lot of company in many specialties, like Maxim’s caterer, Beijing Mei Da Coffe Co. Ltd and Tata, and increasing quality and services. Using vertical growth in order to keep and improve its competitive position, control over scarce resource and guarantee quality. A. NATURAL ENVIRONMENT Starbucks has soil, water, pest, waste and energy management B. SOCIETAL ENVIRONMENT Politic India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment Economic Many different prices High rent and cost of labor in Japan By 2005, China contributed to little less than 10 % of the global sales of Starbucks and by 2008, Starbuck expected to derive 20 % of its revenue from Chinese locations Social culture High quality of service and customer satisfaction. In Italy, the decor of the store and the menu were covered based on feedback from customers Its employees were required to refrain from using strong perfumes that could adversely the aroma of its coffee Starbucks has forest and biodiversity conservation to workers welfare, living conditions, health, safety, etc In 2005, Starbucks announces plans to donate funds and supplies to the Hurricane Katrina relief effort Technology In 2004, XM Satelite Radio and Starbucks announced the debut the Starbucks â€Å"Hear Music† channel on XM Radio Environmental Starbucks has soil, water, pest, waste and energy management Legal. Starbucks licensed Marriot and Aramark to open Starbucks outlets Starbucks maintained a non smoking policy at all its outlets worldwide VI. INTERNAL ENVIRONMENT IFAS |Internal strategic factors |weight |rating |weight score | |STRENGTH | |The world’s No. 1 specialty coffee retailer |0. 1 |5 |0. 5 | |Has high quality of coffee |0. 2 |5 |1 | |Starbucks became the majority owner of its operations in Southern China |0. 08 |3 |0. 24 | |Has unique concept and atmosphere to create a new coffee experience |0. 1 |4 |0. 4 | |Has strict quality control worldwide so the taste remains the same |0. 11 |5 |0. 55 | |WEAKNESS | |Too many market |0. 08 |3 |0. 24 | |Starbucks was opening stores too close each |0. 1 |3 |0. 3 | |The no smoking policy made many competitors took advantage and included an |0. 15 |4 |0. 6 | |elaborate food menu with coffee and had separate smoking areas | | | | |Didn’t have own roasting in Japan |0. 08 |3 |0. 24 | |Total score |1 | |4. 07 | A. CORPORATE STRUCTURE Divisional structure B. CORPORATE CULTURE †¢ Commitment to quality †¢ Teach baristas not only to handle coffee properly, but also how to impart to customers our passion for our products. †¢ Opposed the concept of franchising †¢ Word of mouth promotion C. CORPORATE RESOURCES 1. Marketing: †¢ Expand the business to grow their market share in regional and global section †¢ Positioning in premium market. †¢ Extent product line portfolio. †¢ Promotional activities to create brand awareness and introducing Coffe with high quality 2. Finance: †¢ Creating strategic alliances by joint venture. †¢ Reduce the price but not below the competition level †¢ Making acquisition with some big companies 3. Operation †¢ Managing supply lines †¢ Creating more efficience resources 4. Research and Development. †¢ Developmnet of RD to create more innovative and unique products (food and beverags) 5. Human Resources †¢ Maintaining the baristas to serve the coffee without losing the quality of service. VII. ANALYSIS OF STRATEGIC FACTORS A. SITUATIONAL ANALYSIS |STRENGTH | |The world’s No. 1 specialty coffee retailer | |Has high quality of coffee | |Starbucks became the majority owner of its operations in Southern China | |Has unique concept and atmosphere to create a new coffee experience | |Has strict quality control worldwide so the taste remains the same | |WEAKNESS | |Too many market | |Starbucks was opening stores too close each other. | |The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate | |smoking areas | |Didn’t have own roasting in Japan | |OPPORTUNITY | |Expand the markets | |To position Starbucks as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the | |experience and the idea of Starbucks | |India was ranked as the fourth largest economy in the world terms purchasing power parity and tenth most industrialized | |country in the world. | |The middle class is increase in India | |Drank coffee as a fashion statement | |Growing interest in western consumer brand and luxury products | |THREAT | |High competition | |By 2002, Starbucks incurred huge losses in its Japanese operations | |Another significant challenge that Starbucks could face was the increasing rate of obesity in India | |High rate of rent and cost labor | |Asian people is tea drinkers | |Included inadequate infrastructure, beraucracy, regulatory and foreign investment control | |Different culture, religion and regions | SFAS. | | | | |duration | |Strategic Factors |weight |rating |weight score |short |intermediate |long | |S5 Has strict quality control |0. 12 |4 |0. 48 | | |X | |worldwide so the taste remains the | | | | | | | |same | | | | | | | |W2 Starbuck was opening store too |0. 1 |3 |0. 3 |X |X | | |close each other | | | | | | | |W3 The no smoking policy made |0. 13 |3 |0. 39 |X |X | | |many competitors took advantage and| | | | | | | |included an elaborate food menu | | | | | | | |with coffee and had separate | | | | | | | |smoking areas | | | | | | | |O2 To position Starbucks as a |0. 13 |4 |0. 52 | | |X | |leader in a new industry, and in a | | | | | | | |sense, educate a market about the | | | | | | | |quality of coffee, the experience | | | | | | | |and the idea of Starbucks | | | | | | | |O4 The middle class were increased|0. 1 |3 |0. 3 | |X |X | |in India | | | | | | | |T4 Asian people is tea drinkers |0. 14 |4 |0. 56 |X |X | | |T5 Included inadequate |0. 14 |4 |0. 56 |X |X | | |infrastructure, beraucracy, | | | | | | | |regulatory and foreign investment | | | | | | | |control | | | | | | | |total score |1 | |3. 81 | | | | Based on the SFAS table that have been created there are some strategic strong point from Starbucks such as they have a famous brand image with high quality of coffee with strict quality control. As for the weakness, they are opening store too close each other so it will make a strict competition between starbucks itself and make â€Å"self cannibalization†. Another weekness starbuck has The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate smoking areas. Whereas that market are potential to gain profit. Based on BMJ (British Medical Journal) 154 million men and 41 million women in India are smokers. Based from the Strengths and Weaknesses that Starbucks have, there also Opportunities that Starbucks position as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the experience and the idea of Starbucks. Second opportunities Starbuck has is the middle class are increasing in India and was estimated at around 250 million and was growing in double digits in urban and second tier cities. For the Threats that Starbuck might encounter if they want to expand in India Market are Asian people especially Indian are tea drinker and Included inadequate infrastructure, bureaucracy, regulatory and foreign investment control TOWS ANALYSIS | Internal factor |Strenghts |Weakness | | |The world’s No. 1 specialty coffee |Too many market | | |retailer |Starbucks was opening stores too close | | | Has high quality of coffee |each | | |Has unique concept and atmosphere to |The no smoking policy made many | | |create a new coffee experience |competitors took advantage and included an| | |Has strict quality control worldwide |elaborate food menu with coffee and had | | |so the taste remains the same |separate smoking areas | | | |Didn’t have own roasting in Japan | | | | | | | | | |Eksternal factor | | | |Opportunity |S-O strategy |W-O strategy | |Expand the markets |Creating Joint Venture with other |Develop niche product | | To position Starbucks as a leader in a new |company in many specialities |Maintaining the quality of product and | |industry, and in a sense, educate a market |Building critical relationship to |excellent services | |about the quality of coffee, the experience |gaining additional market knowledge |Separated room for smokers and elaborated | |and the idea of Starbucks |with government |food menu | | India was ranked as the fourth largest |Consistency on service and product | | |economy in the world terms purchasing power |Postioning in Premium market | | |parity and tenth most industrialized country| | | |in the world. | | | |The middle class were increased in India | | | |Drank coffee as a fashion statement | | | |Growing interest in western consumer brand | | | |and luxury products | | | |Threat |S-T Strategy |W-T strategy | | High competition |Extend their product line portfolio |Promotional activities to create brand | |By 2002, Starbucks incurred huge losses in | |awareness and introducing Coffe with high | |its Japanese operations | |quality | |Another significant challenge that Starbucks| |Reduce the price but not below the | |could face was the increasing rate of | |competition level | |obesity in India | | Match the coffee shop with the culture, | |High rate of rent and cost labor | |like they offer special Indian tea | |Asian people is tea drinkers | | | |Included inadequate infrastructure, | | | |bureaucracy, regulatory and foreign | | | |investment control | | | |Different culture, religion and regions | | | B. REVIEW OF CURRENT MISSION AND OBJECTIVES †¢ Current appears appropriate †¢ Some of the objectives are really goals and need to be quantified VIII. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY a. STRATEGIC ALTERNATIVES †¢ Creating Joint Venture with other company in many specialities †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market †¢ Develop niche product †¢ Maintaining the quality of product and excellent services †¢ Separated room for smokers and elaborated food menu. †¢ Extend their product line portfolio †¢ Promotional activities to create brand awareness and introducing Coffe with high quality †¢ Reduce the price but not below the competition level †¢ Match the coffee shop with the culture, like they offer special Indian tea b. RECOMMENDED STRATEGY †¢ Creating Joint Venture with other company in many specialities IX. IMPLEMENTATION Marketing. |Objectives |Strategy |Program | |Increasing sales |Building brand |Expand the business to grow | | |awareness |their market share in | | | |regional and global section | | | |Positioning in premium market| | | |Extent product line portfolio| | | |Promotional activities to | | | |create brand awareness and | | | |introducing Coffee with high | | | |quality | Finance |. Objectives |Strategy |Program | |Increasing capital |Building cooperartion |Creating strategic alliances | | |with other companies |by joint venture | | | |Reduce the price but not | | | |below the competition level | | | |Making acquisition with some | | | |big companies | Operation |Objectives |Strategy |Program | |Developing better supply |Managing suppliers |Managing supply lines | |chain | | | | | |Creating more efficience | | | |resources planing management | Research and Development. |Objectives |Strategy |Program | |Developing innovative |RD on the food and |Developmnet of RD to create | |products |beverages |more innovative and unique | | | |products (food and beverags) | | | |Creating new products without| | | |losing the quality and tastes| Human resources |Objectives |Strategy |Program | |Improving and maintaining |Better selection on |Teaching the baristas from | |barista’s skill and |barista’s recruitment |professional | |service | | | | | |Awarding the baristas with | | | |the excellence performance | Matrix of Change [pic] X. EVALUATION AND CONTROL Using balance scorecard based on 4 perspectives: |Perspective |Objective |Measure | |Financial |Increasing capital growth |Total investment. Competitive price | | | |Acquisition | | | |Total sales | |Customer |Improving customer satisfaction |Customer satisfaction | | | |Service speed /time | | |Improving brand awareness and loyalty |Market share | | | |Customer acquisition | | | |Customer retention | |Internal Business Process |Developing innovative products |New products (Food and beverages) | | |Developing better supply chain |Supply schedule | | | |Resource availability | | | |Alternative resources location | |. Growth and Learning |Enhance barista’s skill and service |Barista’s in development asssignment | | |Improve employee’s satisfaction |Employee’s satisfaction and complaints | | |Barista’s recruitment |Experience and service | Output : †¢ Provide a great work environment and treat each other respect and dignity †¢ Provide comfortable store environment with consistent products quality and good services. Low Low Low Other stakeholder Competitors Suppliers New Entrants Substitute Costumers Low Low Medium Financial costumer Internal business process Growth and learning.